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Aida Zubčević was always passionate about natural products and aiding people, so following her degree in pharmaceutical sciences, back in 1988 in Sarajevo, Aida decided to start a private business (processing medicinal and aromatic plants) at a time where entrepreneurship was very poorly developed in former Yugoslavia.
Aside from her private business, Aida was very active in initiating the association of business women in Bosnia and Herzegovina and today, she is a president of the National Association of Business Women in BiH. Her work was widely recognized and complimented; she was recently awarded among 42 women nominated from 32 countries, by OXFAM Knowledge Hub for Economic Empowerment of Women (2017).
